In cycle A we work in the gospel of Matthew. The Cultural World of Jesus: Sunday by Sunday, Cycle A by John Pilch is the first of three books that can really help you get the sense of the times of Jesus.. This often opens up deeper insights into what the text is saying. It is hard in our 21st Century Western culture, to understand many of the parables and teachings because of lack of knowledge of those times. These books will go a long way toward bridging this gap. 1995, Collegeville, MN. The Liturgical Press.